© 2017 K&H Integrity Communications

Intelligent Direct Mail

Intelligent direct mail is about using data and analysis to identify and reach the right audience with the right message at the right time. Not only can data be harnessed to personalize messaging, it can also be employed to target imagery and create specialized offers based on a wide range of pre-determined criteria. At K&H Integrity Communications, we have the experience, capabilities and capacity to flawlessly execute high-volume intelligent direct mail campaigns that harness the power of data.

 

The potential advantages of intelligent direct mail are many. According to the Direct Mail Association:

  • 92 percent of shoppers say they prefer direct mail for making purchasing decisions.

  • 70 percent are curious to find out what’s in their mailbox.

  • 74 percent always or sometimes notice advertising in direct mail.

  • 42 percent of recipients read or scan mail pieces.

  • Direct mail household response rate is at 3.7 percent (compared to .2 percent mobile, .1 percent email, .1 percent social media, and .02 percent internet display).

  • Direct mail median household ROI is at a median of 18-20 percent.

  • At 5.0 percent, oversized postcards have the greatest response rate over other mediums (followed by postcards at 4.25 percent and dimensional mailings at 4.0 percent).

  • ROI remains strong when a when direct mail is delivered to a well-targeted audience.

 

K&H Integrity Communications has extensive experience in customer acquisition and loyalty programs, as well as fundraising and donor relations communications. We work closely with your organization, list brokers and other partners every step of the way to ensure that your intelligent direct mail campaign is “perfect & timely.”